Modern marketing relies on technology to analyze the comprehensive performance of a marketing campaign, and help guide future strategies and decision making. The best way to define a digital marketing platform is to break it down into its two parts:

Digital marketing is any marketing initiative that leverages online media and the internet through connected devices such as mobile phones, home computers, or the Internet of Things (IoT). Common digital marketing initiatives center around distributing a brand message through search engines, social media, applications, email, and websites.

Today, digital marketing often focuses on reaching a customer with increasingly conversion-oriented messages across multiple channels as they move down the sales funnel. Ideally, marketing teams will be able to track the role each of these messages and/or channels plays in reaching their ultimate goal.

Gartner notes that in the context of modern business, platforms are tools that provide multiple business or technology capabilities. While there are tools to address specific functions within one business need, such as a single tool to schedule social media updates alone, platforms support multiple functions across these needs. Platforms typically enable a more extensive set of functions with APIs, integrations, and partnerships with other applications or data sources.

Now, let's revisit the initial question. What is a digital marketing platform? A digital marketing platform is a solution that supports a variety of functions within the realm of marketing over the internet. According to Gartner, it is important to note that to classify as a platform, the solution cannot claim to support every component of digital marketing - but will rather cover functionality like media buying, performance measurement and optimisation, and brand tracking. However, it may not cover other marketing efforts like SEO, social media.

Digital marketing is on the rise more than ever before - surpassing spend on traditional marketing. This is because consumers are increasingly present on online channels. With this increased use of technology, digital marketing platforms have become essential to the digital marketing world. Tech advancements such as AI and machine learning, make companies better equipped with the marketing technology they need to reach consumers on digital devices at just the right moment. This is opposed to traditional marketing methods - which have to be planned and placed well in advance. Platforms such as LinkedIn, YouTube, Facebook, Instagram, Tik Tok, Snapchat, WhatsApp and blogs have now taken over the digital marketing space.

Here at NEOMARS, we are passionate to build a deep understanding of our customers' needs and design digital marketing strategy that delivers value in the short and long term to create and grow a sustainable business.

Here are some of our core areas of services and expertise where our team can help:

So what are you waiting for? Just send us an email at info@neomars.co.uk and our team will be more than happy to get in touch and provide further guidance or answers to your questions.